The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.Sites like Facebook, Twitter, and Instagram are commonly used to execute social media marketing
Strategy: This step involves determining goals, the social media channels to be used, and the type of content that will be shared
Planning and Publishing: Businesses should draft plans of what their content will look like (i.e. will there be videos? Photos? How much script?) and decide when it will be put out on the platform
Listening and Engagement: Monitoring what users, customers, and others are saying about the posts, brands, and any other business assets. This may require the adoption of a social media engagement tool.
Analytics and Reporting: Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important
Advertising: Purchasing ads on social media is a great way to promote and further develop a brand